The Future of Blogging

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A few weeks ago I was at a Digital Marketing Conference in London and I was fortune enough to hear some amazing speakers share their expertise and their thoughts on the future of Digital Marketing. Firstly, I know what you’re thinking, “Nikki calm down, this isn’t a marketing blog just you stick to talking about lipstick”. In reality people who blog about their favourite lipstick and are hoping to build up a following and possibly even make some financial gain from their blog are essentially using content to market their blog. Part of my job as a digital marketer involves content creation so I write a lot of blog posts and schedule social media updates much like your average beauty/lifestyle blogger. Blogging is particularly popular in digital marketing and is widely used in both B2B (business to business) and B2C (business to consumer) capacities to help the brand share their expertise help convey the company’s USP. One session I attended spoke about how blogging in digital marketing has changed. People feel the need to publish posts when in reality they’re not adding any value – the priority has switched from quality content to the quantity of posts. They’re not providing any new information or a new take on a situation or sometimes the post needs developed further or maybe the topic just isn’t actually that interesting in the first place.

I would suggest the same is true about blogging in beauty and fashion. When I first started my own blog I wanted to post 3 times a week. I mean, the hundreds of blog posts with blogging tips said I needed to publish regularly and keep to a schedule so that’s what I was going to do. I’ve realised that on occasion I’ve been writing for the sake of writing and not because I actually had anything new or valuable to say, I just felt I needed to get a post out and I doubt that I’m alone in admitting this. Does the blogging world really need another blog post declaring their love for Jo Malone Candles/Bioderma or Christmas Gift Guides with the exact same products? Is this adding value to your blog?

I’m by no means saying that if you fall head over heels in love with a hyped up product that you shouldn’t be declaring your love from the roof tops (Armani Luminous Silk Foundation, I’m looking at you), but I think that in 2015 we need to think creatively. We need to do something different and not always follow the same tried and tested method of beauty blogging.  

What do you think? Have you ever found yourself publishing a post for the sake of it?

Antipodes Manuka Honey Mask - The Neglected Face Mask

Having dehydrated but combination/oily skin means that it’s a constant battle to keep my skin hydrated while trying to control oil and breakouts. Like anyone who’s obsessed with skincare I have a plethora of masks to suit all occasions however having temperamental skin, I very rarely mix it up. Aesop Parsley Seed Masque and Elemis Papaya Enzyme Peel make a weekly appearance and when I need to bring in the big guns out comes Origins Clear Improvements. I’ve had Antipodes Manuka Honey Mask in my skincare basket for quite a while and despite the hype, it  was left pretty much neglected. Until now. 

If you’re a regular on the beauty blog circuit I’m sure this mask needs no introduction - moisturising, cleansing and packed full of antioxidants this mask does it all. It contains glycerin, avocado and natural oils to hydrate and of course, manuka honey known for it’s anti-inflammatory, anti-sceptic and healing properties. It’s a slightly odd texture, it’s more like a rich gel than a mask and you can barely feel it on the skin. Once you take it off, now that’s a different matter. Skin is soothed, hydrated and just looks healthy. I’m not 100% sold on the clarifying side of the mask but it’s certainly calms and soothes the skin.

Antipodes Manuka Honey Mask is well and truly back in rotation.

Have you tried Antipodes Manuka Honey Mask?

What I've Been Reading #5

The Girl With All The Gifts - M. C. Carey

It’s really hard to give a synopsis of this book without ruining it. I’d seen this mentioned on a couple of blogs but I hadn’t actually read what it was about and I’m glad I hadn’t - it’s better going into this book blind. What I will say is that it’s set in dystopia where there are very few survivors. Ten year old Melanie spends her life going between her cell and a classroom where she loves learning and loves her teacher, Miss Justineau. We’re quickly made aware that things aren't quite as they seem as Melanie and her classmates are shackled to their seats and are starved of psychical contact. It’s one of those books that haunt you even after you’ve finished it. It’s emotional and gripping and definitely one of my favourite books I’ve read this year.

The First Fifteen Lives of Harry August - Claire North

I’d first like to point out that I’m really not a fan of time travel. I couldn’t finish The Time Travellers Wife (possibly the only book in the last 5 years that I point blank refused to finish reading), I refused to read the second of the All Souls Trilogy despite really enjoying A Discovery of Witches and even frowned slightly at Hermione’s Time Turner. I bought The First Fifteen Lives of Harry August without really reading much about it after it came up as a suggestion on Amazon. It could have went horribly wrong but surprisingly it didn’t. Think Groundhog Day mixed with Captain America without the superheroes. Every time Harry August dies he is reborn into his past life with with all of his previous memories. Throughout his first few lives he tries the family man approach, becomes a doctor, an academic before finding that something is causing havoc earlier in each of his lives and he must try to stop it. The First Fifteen Lives of Harry August is certainly a page turner and good sci-fi for those who don’t like sci-fi. 

Where She Went - Gayle Forman

Following on from If I Stay but from Adam’s point of view at the height of his musical career. It goes into how the accident effected him and what happened to Mia. As I mentioned in my last What I’ve Been Reading post, I really enjoyed If I Stay but the sequel just didn’t do it for me. It took the “I can’t live without you” approach that I really don’t enjoy in teen fiction. 

The Humans - Matt Haig

This was described as “a love letter to humanity” on Amazon and I really couldn’t describe it any better. After a mathematician makes a breakthrough which a certain alien civilisation doesn’t think humans can handle, an alien is sent to take over his body to make sure that his findings are never brought to light. Having never experience emotions, this alien ends up developing relationships and learning what love is. There’s one particular part where the alien is giving his pretend son advice for life which brought me to tears. It’s funny and leaves you with the “maybe humanity isn’t so bad” feeling.

I Am Pilgram - Terry Hayes

Oh how I love a thriller. This is Homeland mixed with James Bond with a little bit of B613 from Scandal thrown in. Pilgram is first introduced as an agent from a US Intelligence group who is looking to retire. This retirement is short lived when he is asked to help with a potential global crisis. At 700 pages, you’d need to be a committed reader for this one. At times Hayes drags the story but it’s worth persevering. 

American Psycho - Bret Easton Ellis

After discovering just how much I enjoy reading Irvine Welsh books I thought I would try some Bret Easton Ellis. This is without a doubt most horrifically disgusting book I have ever read however the way Patrick Bateman’s character is developed throughout the book and how he normalises his violence is fascinating. Not one to read if you have a weak stomach but it’s definitely made me want to read more transgression fiction and I now think that everyone I pass in a suit is a psychopathic serial killer. 

Bridget Jones’s Diary - Helen Fielding

This is often considered a must-read book however after reading it I really don’t understand what the fascination is. I’m sure you’re all familiar with the story - single, 30-something Bridget obsessing about her weight and love life, something I’m sure all females can relate to to some extent. It has laugh out loud moments and who couldn’t love Mark Darcy but I was just left feeling a bit meh.