Beauty Halls can be intimidating. Half the time you can
barely get in the door without someone trying to spray some new concoction on
your wrist. Then after that there are so many counters with the beauty advisors
eagerly waiting to ask you if there’s anything they can help you with (because
you glanced at their counter), or ask you if you’ve tried their new *insert new
amazing product here*. Like all professions, there are the good beauty advisors
and the bad beauty advisors. I’ve been lucky enough to work with some genuinely
lovely and talented make-up artists and beauty advisors but I know from
personal experience that they’re not all like that. I certainly appreciate that
beauty advisors do have to deal with some quite rude customers (I actually had
one that brought me close to tears), so sometimes it’s helpful to consider
things from their perspective, which ultimately will help you get get the most out of your consultation (and possibly a few extra samples).
1.
It’s their job to welcome you to their counter and
to see if you need help so don’t snap at them. If you’re just in for a look, just say that. Don’t get me wrong, I’ve been on the receiving end
of pushy sales people who didn’t seem to understand that phrase. When that happens
I just leave the counter, that’s just a bad sales person and I wouldn’t want
them getting the commission.
2.
Let them know if you’d like to try something on.
Testers are the breeding ground for all sorts of nasty bacteria and they will be
able to pop products on in a more hygienic way than if you just pick it up and
pop it on yourself. Or if you’d prefer to try something on yourself, you can
always ask them for some tissues and a brush and they’d normally give the
product a clean too (if they don’t ask for their brush cleaner and give the
product a spray and a wipe with a tissue, brush cleaners are anti-bacterial).
3.
Appreciate that they do have targets to make. On
average it takes 20 minutes for someone to pick a lipstick. If it’s busy let
the beauty advisor help other people while you have a look and pick some
options. They’ll be a lot more patient (and helpful) if you let them deal with
some of the queue than if you wanted to try on every lipstick they stock with
no intention of buying while there’s a queue of people out the who waiting to
speak to them.
4.
Equally, if you need help, don’t be intimidated
to ask. They’re there to help and most brands offer great training for their beauty
advisors so they should know a great deal about their products and are able to
answer any questions or offer tips and tricks on how to apply products.
5.
It’s ok to ask for samples. Premium cosmetics
are not cheap and some things just don’t work for everyone. If you’re a bit
unsure about a product, there’s no harm in asking for a sample. Not all
counters are big on sampling, but sometimes they’ll put some in a little pot
for you to take on and try. Also, most counters do only get a limited number of
samples in so they’ve learned to spot the people who are just chancing their
luck and have no interest in buying. This isn’t really fair on the people who
are genuinely interested in buying the product and can’t get a sample.
Do you have any other tips?
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